Monday, October 30, 2023

Squishy Patents: Of Squishmallows and Squishables

In a previous post about plushes (Squishmallows vs. Squishables), I mentioned a potential future post investigating design patents for different squishes belonging to the parent companies.

It turned out to be a far more difficult task than anticipated. 

In true librarian fashion, I was looking forward to some really complex search queries in Patent Public Search. For example:

((kelly WITH toys).as. OR jazwares.as.) AND plush AND D$.pn.

Unfortunately, that's not how things worked. I was forced to simplify my query multiple times and still had zero results. I resorted to searching "squishable" and "squishmallow". This was in no small part because the parent companies did not have any patents, or, in the case of Jazwares (Squishmallows), useless unrelated properties. [Although one might argue that this patent for a social media system could be related to their Squishmallows marketing.] 

An image taken from Jazwares' patent D634,373 of a toy dog
This dog thing in patent D634,373 from Jazwares terrifies me
Somehow, these results were even more baffling. The only patents that reference Squishables or Squishmallows are owned by other entities. And they don't directly refer to the patented designs by the product names; those appear in the "other publications" section. 

In the case of Squishmallows, when you visit the current version of the website referenced by patent D994,050 or D995,661, the plushes shown are genuine Squishmallows. You can see the tags with the registered Squishmallow brand name.

The Morey Organization, assignee to patents D994,050 and D995,661, created a design based on Squishmallows and then cited that brand's plush (sold by a similar group). These two birds are much more articulated than most Squishmallows--significantly, legs attached to feet, not just pseudopod-like appendages--and have Morey Organization stitching, which makes them patentably unique, perhaps.

An image of the design from Morey Organization's patent D994,050
Bird squish, non-mallow
In the case of Squishables, the patents are similarly for products from non-Squishable entities that cite genuine Squishables (maybe?) in the "other publications". I've mentioned Ontel products before (see the cat inventions post) and I know they aren't associated with the Squishable brand. The critters in patents D855,708 and D857,122 have features not seen in Squishables (the same zipper on the back noticed in the cat post). 
An image of the design from Ontel's patent D855,708
But why does it have a zipper?!
To me, these patents aren't just squishy in terms of the items. They feel intellectually and commercially squishy.

It seems as though Squishables and Squishmallows have neglected to patent any of their designs. Perhaps it is why both lines seem to have several similar plushes, and so many more similar products seem to exist.

However, I think I can tell the difference between the brands; and at the very least I know there are various brands.

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